SFMC Pro Tips: From Catalog Evolution to Flash Sales Swapping images in SFMC live emails. There are several ways, SFMC emails can be personalized. This blog post explores few methods to seamlessly swap images in live SFMC emails. You might be asking why I want to swap images in emails, whi...
SSJS code snippet to display notification emails for all the automations While Marketing Cloud provides options to send email notifications upon completion, runtime, or skipped runs of an automation, there is often a challenge in obtaining a comprehensive view of all autom...
Beyond Collect.js: Backend Cart Modifications in Salesforce Marketing Cloud In a typical marketing cloud abandon cart behavioral trigger implementation, cart modifications are facilitated by Collect.js, configured on the website. However, there are scenarios where the cart ne...
Setting Up a Cloud Page as a Webhook Listener in Salesforce Marketing Cloud In this blog post, we will explore the concept of webhooks and demonstrate how to set up a cloud page as a webhook listener in Salesforce Marketing Cloud (SFMC). Understanding Webhooks: Webhooks act a...
Beyond Limits: Dynamic Click Tracking Workarounds in SFMC journey engagement splits Engagement Splits in Salesforce Marketing Cloud's Journey Builder are dynamic decision points that enable marketers to tailor customer journeys based on contacts' interactions with email messages. The...
Beyond Triggered Campaigns: From MCP to SFMC data sync techniques This blog post is about methods to integrate data from MCP (Marketing Cloud Platform) into Salesforce Marketing Cloud (SFMC). We'll explore three OOB approaches and a custom solution for writing data ...
Using Current Weather Data in Your Marketing Campaigns: An Example with AccuWeather Weather data can transform marketing strategies by enabling real-time personalization. Imagine tailoring your email content based on a recipient’s local weather conditions or displaying dynamic weathe...
Automate Email Asset Metadata Logging in Salesforce Marketing Cloud Ever wondered how to fetch all your email assets in Salesforce Marketing Cloud and log their juicy metadata (like custom attributes) into a Data Extension? Yeah, we did too. And let’s be real— manuall...
From clicks to conversions: Implementing conversion tracking in SFMC Conversion tracking in Salesforce Marketing Cloud (SFMC) help in evaluating the success of your email campaigns by linking them to website conversions. This process enables marketers to measure the ef...
Optimizing ROI: A Pro's Guide to Salesforce Marketing Cloud Pricing In Salesforce Marketing Cloud, understanding the intricacies of pricing is crucial for professionals involved in project planning, implementation, and optimization. Whether you're a developer, archite...